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Bupa launches new tips for relaxation online
17 June 2005
Whether you go out to work or are looking after a family at home, your working day certainly takes its toll on your body - tension headaches, sore backs, painful feet and stiff necks. Instant relief is now available though, with a series of new relaxation tips from Bupa.
As part of its ‘Feel Better’ advertising campaign, Bupa has launched www.bupafeelbetter.com offering advice on how to relieve the stresses and strains of everyday life. The four principles of Relax, Restore, Refresh and Revive are used to allow site visitors to interact with the soothing imagery, video and audio content, which gives tips on how to relieve tension or stiffness with short yoga, massage and reflexology inspired exercises.
Dr Annabel Bentley, assistant medical director, Bupa: “These days almost everyone has some element of stress in their life and could benefit from an instant relaxation boost. The site gives people quick access to calming tips, each of which only takes a few minutes to do. Even the busiest people can benefit whether it’s during their lunch hour at work or when they get home in the evening.”
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