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home  |  about BUPA  |  press releases

Leeds children get fruity with Bupa

19 September 2008

Children in Leeds will soon be keeping fit and eating healthily thanks to ‘Activ-Eat’, a new initiative for primary schools from the UK’s leading health and care company, Bupa.

Today, children at Hawksworth Wood Primary School will be taking part in Activ-Eat, which has been designed by Bupa to make healthy eating fun and memorable for children. Activities will take place under the guidance of specially trained volunteers from Bupa Care Services in Horsforth, Leeds and include tasting exotic fruits, making healthy ‘smoothie’ drinks and playing games which highlight the importance of eating five fruit and vegetables a day.

Siobhan Drane, who is heading-up the volunteers from Horsforth, said: "We’re all very excited about delivering our first Activ-Eat session. Activ-Eat is really good fun but also educational for the children involved. We hope this will make a real difference to the health and wellbeing of these children.”

As a part of Activ-Eat, children will be given a pedometer each to encourage them to do more physical activity and are left with a three-week challenge to eat five fruit and vegetables a day. The winners will receive special prizes from Bupa.

Bupa will also provide ongoing support to the schools with a series of information booklets throughout the year, offering parents dietary advice for their children.

Bupa plans to deliver the Activ-Eat programme to 3,240 children across 27 schools in the UK by the end of 2009.

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