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Bupa creates integrated sales team for the business market
18 October 2007
For the first time, Bupa has created a single sales team focusing on its business to business intermediaries and customers. The new sales approach will continue the alignment of the company’s private medical insurance, group risk, wellness and occupational health products and services.
The creation of the integrated sales team follows Bupa’s announcement earlier in the year to align its products and services for corporate clients in response to feedback from both intermediaries and customers. The new multi skilled team will be led by dedicated relationship managers focussing on key brokers and supported by a team of specialists who will work in partnership with intermediaries to meet employer needs.
Steve Flanagan, Bupa Health Insurance’s commercial director, said: “Our new sales structure will help intermediaries and their employer clients understand the full value and breadth of Bupa’s workplace health services rather than focus on one discreet business area.
“We look after the health needs of employees working in eight out of 10 of Britain’s top companies. Combining our services creates a triple win, delivering a real and tangible return on investment in workplace health for the employer, employees and UK plc. Intermediaries have a key role to play in this.
“Only Bupa has the expertise to keep a company healthy with impacts you can measure,” he said.
Bupa has announced a number of new initiatives for its business customers in recent months including the launch of Bupa Positive Health, a free online health assessment tool available to all new and renewing corporate health scheme customers. Other developments include the introduction of a mole check service for employees and the launch of Bupa Approved Bowel Cancer Units. Insured members can receive treatment in 84 private and NHS hospitals across the UK which have met Bupa’s strict clinical and service standards covering: patient information; the bowel cancer team; diagnosis; surgery; radiotherapy; chemotherapy; and follow-up care. The company has also recently been appointed by leading organisations such as Whitbread and Virgin Media to provide insurance and workplace health services to their staff.
Mr Flanagan said: “We will continue to offer stand-alone solutions as we recognise that our more aligned offering will not be suitable on every occasion.”
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